E-Commerce Problems and Solutions Guide

E-Commerce Problems and Solutions Guide If you’re an e-commerce business owner, there’s no doubt that there are plenty of things you appreciate about e-commerce. You probably enjoy the ability to work from just about anywhere, the ability to connect with customers at all hours, and the way the Internet opens your potential customer base virtually to the entire world. Even though e-commerce makes the process of selling to your customers easier in so many ways, there are many unique challenges that also come with it. Simply establishing an e-commerce presence isn’t enough to be successful. It takes just as much hard work and savvy for an e-commerce business to succeed as it does for a brick-and-mortar store. Far too many e-commerce businesses fail because they fail to identify and rectify some common problems. For example, one of the biggest problems e-commerce businesses can have is a fundamentally flawed website. Whether due to a visually unappealing design or broken code, any e-commerce website that is unpleasant or confusing for shoppers to use will give them a reason to find somewhere else to shop. For this reason, e-commerce businesses should make investing in high-quality web design a high priority, focusing on making the shopping process as seamless and pleasant for customers as possible. Once an e-commerce business converts a customer, the focus should then be on turning that one-time customer into a repeat customer. This means catering to a solid user experience, such as adding (a) a customer loyalty program (that rewards for repeated purchases), and (b) some humanizing touches to the site such as employee profiles. These features can help nudge shoppers into forming a stronger bond with a retailer, building trust and encouraging them to return multiple times. Your e-commerce business has made reaching your customers easier in so many ways, but that doesn’t mean the entire process is any easier than traditional retailing. It’s just as important to spruce up your website as it is to keep your brick-and-mortar store looking its best. The following guide details a number of the most common problems e-commerce businesses run into and how they can be solved, which can help your business be as strong as it can be. E-Commerce Problems and Solutions Guide by Jordan Crown. Author bio:  Joe Ardeeser is owner and operator of Jordan Crown, a web design agency in the Seattle area that provides premium marketing websites to small and midsized businesses. As a seasoned professional in the creative industry, Ardeeser has more than 15 years of experience. His greatest enjoyment comes from business building and business development â€" whether thats improving the companys sales process or figuring out how to bring in the highest level of talent.